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Fresh articles to help you on your parenting journey.

Every marketplace faces the same classic question:

What comes first — the chicken or the egg?

In our case at Momly, the question is simple:

Do parents come first?
Or do specialists come first?

The honest answer?

We can’t truly launch without specialists.

And that’s exactly why today we’re officially opening early registration for specialists on Momly.

Why We’re Launching Early Access for Childcare & Family Specialists

Momly is being built as a structured, trusted platform where parents can easily find:

  • Nannies and babysitters
  • Speech therapists
  • Child psychologists
  • Tutors
  • Activity clubs and workshops
  • Kids-friendly services
  • Online lesson providers
  • Event organizers for children

But here’s the reality of building a marketplace platform:

Parents will only come if there are quality specialists.

Specialists will only get orders when parents arrive.

So someone has to go first.

We’re inviting the brave ones to do it with us.

What Early Joiners Should Expect

Let’s be transparent.

At the very beginning:

  • You may not receive orders immediately.
  • Traffic will grow gradually.
  • The platform will be actively promoted to parents in Estonia and the Baltics.

However:

  • Your profile will already be indexed and visible.
  • You will be positioned as an early specialist on the platform.
  • You will benefit from long-term exposure as traffic increases.

Marketplaces scale. And those who are present early gain visibility advantage.

Why It Makes Sense to Join Momly Now

If you work with families or children, visibility is everything.

Momly is being built specifically for:

  • Specialists who want structured profiles (even if they don’t have a website)
  • Professionals who currently rely only on Facebook or Instagram
  • Experts offering online services and webinars
  • Offline service providers who want to be discovered locally

We are not building another chaotic listing site.

We are building a clean, categorized, searchable ecosystem for parents.

And that ecosystem starts with you.

Special Conditions for Early Specialists

We believe early supporters deserve long-term benefits.

That’s why:

✅ Early joiners will keep reduced platform fees

✅ Founding specialists will receive priority placement

✅ Your profile will be among the first indexed in search results

✅ You will help shape the platform features

Once we officially launch and traffic scales, fee structures will change.

But early adopters will keep their preferred conditions.

Who Should Apply Now?

You should register early if you are:

  • A nanny or babysitter
  • A speech therapist
  • A child psychologist
  • A tutor
  • A children’s activity organizer
  • A club owner
  • An online lesson provider
  • A parenting service specialist

If your work helps families — Momly is being built for you.

We’re Building This Together

Every successful platform starts with a small group of pioneers.

The parents will come — because they are actively searching for trusted, structured solutions.

But first, we need specialists who believe in building something meaningful from day one.

If you’re ready to grow with us,

if you want long-term visibility,

and if you’re willing to be part of the foundation —

Join Momly as an early specialist today.

Let’s finally solve the chicken-and-egg problem — together.

We’re thrilled to announce the official launch of Momly, a modern platform built to make parenting easier, more joyful, and more connected.

Why We Created Momly


Parenting is one of life’s most rewarding experiences—but it also comes with countless questions, challenges, and decisions. As parents ourselves, we saw the need for a centralized space that brings together trusted child specialists, fun places to go, meaningful activities, and exclusive offers—tailored to the needs of families in Estonia and beyond.

Momly was born from this idea. Our mission is simple: to help parents find the best resources, support, and inspiration for their families.

What You’ll Find on Momly

Curated directory of child-friendly places – parks, museums, farms, cafes, and more, all verified and categorized by age and activity type.

Qualified specialists – discover trusted babysitters, tutors, therapists, and educators with transparent reviews.

Exclusive discounts – find great deals on kids’ products and services from local stores.

Event listings – browse upcoming family-friendly events and workshops.

Smart recommendations – our AI-powered assistant helps you find what fits your child’s age and interests.

Community-powered reviews – learn from other parents and share your own experiences.

Built for Parents, by Parents

Momly is more than just a website—it’s a movement to make everyday life easier for families. We verify all specialists, review every location, and continuously improve based on your feedback. Whether you’re a new parent or have teens, there’s something here for you.

Start Exploring Today

We invite you to:

  • 🔍 Browse the platform for fun places and trusted specialists
  • 💬 Leave reviews and share your experiences
  • ❤️ Bookmark your favorite spots
  • 🎁 Take advantage of special offers updated daily

👉 Start using Momly today — it’s free!

Visit momly.ee

Let’s build a better parenting experience together.

Welcome to the Momly community 💜